How Long Will Email Marketing Remain Effective?
First, the bad news. In short, fewer of our messages are reaching our prospective customers. People are becoming so overwhelmed with email that the number of emails they are opening is actually...
View ArticleStaggering Statistics About Your Email Blasts
Are you sitting down for this one? One fifth of permission-based e-mails did not reach the inbox during the first half of 2005, according to a new deliverability study from Return Path. That’s 20% of...
View ArticleThe Future of Broadway Email Blasts May Face a New Threat
We are not meaning to sound the alarm here but if AOL and Yahoo have their way, commercial email blasts will likely take a price bump upwards. Here is an excerpt from the article: “The two companies...
View ArticleKey Benchmarks for Email Marketing
Here are some key statistics to keep in mind when measuring the success of email blasts. According to a June 2005 report from Doubleclick, here are some benchmarks for email marketing that will help...
View ArticleWhat is the Best Day to Send Email Blasts?
Well, it seems Friday is (for now) according to a new report. “The study finds Friday to be the best day to send e-mail. The past two quarters show a tendency for higher open and click rates on Friday....
View ArticleThe Art of the Subject Line
It’s a very important topic and one that the theater world needs to address as we continue to rely on email marketing to drive ticket sales. Consider the fact that a typical show can send over 500,000...
View ArticleSpam mail issues
According to a new report, more than one in three consumers mistakenly report e-mail that they have signed up for as "junk" or "spam" mail. This could be a major problem for Broadway show lists that do...
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What day consumers say they most prefer receiving email newsletters
So what is the best day to send out email blasts? A few months back we saw one report say Friday. A few weeks back, we found another study say Saturday. Around the holidays this past year, we said...
View ArticleHow Long is Too Long for an Email Subject Line
Considering we are an industry that sends a ridiculous amount of email to the same people every day – the topic of subject lines is a very important one. According to a new study by Alchemy Worx, “open...
View ArticleRestructuring That Damn Broadway Email Discussion
I think many people in the industry would agree with me that Broadway’s greatest missed marketing opportunity is the way we communicate with our customers. I think it’s safe to say that we don’t say...
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