Well, it seems Friday is (for now) according to a new report.
“The study finds Friday to be the best day to send e-mail. The past two quarters show a tendency for higher open and click rates on Friday. Tuesday gets the second-highest open rate, with Thursday earning the second-highest click through rates.”
| E-Mail Read and Click-Through Rates by Day of the Week, Q4 2005 | |||
|---|---|---|---|
| Sent | Open (%) | Click (%) | |
| Sunday | 5,011,265 | 14.7 | 3.5 |
| Monday | 23,303,132 | 14.3 | 2.7 |
| Tuesday | 19,891,083 | 20.8 | 3.7 |
| Wednesday | 22,220,590 | 19.5 | 3.6 |
| Thursday | 21,565,988 | 20.0 | 3.7 |
| Friday | 16,313,851 | 21.0 | 4.0 |
| Saturday | 3,493,336 | 13.0 | 2.5 |
| Source: eROI Inc., 2006 | |||
If you really look at the data, Friday isn’t producing that much better than other weekdays.
But, what we found surprising, is the very large drop off in response rates on Monday’s compared to the other weekdays. Tuesday – Fridays averaged about 20% of consumers opening the email. Monday, was only 14%.
“The day descent has been a moving target every quarter,” said Ryan Buchanan, president and CEO of eROI. “What we are seeing in this trend is that business-to-consumer e-mails… performed better on Friday.”